Forget buff guys and Barbie dolls, these misfits are perfect
Diesel just launched a new ad and the internet is going crazy over it.
Their “Go With the Flaw” concept is latching onto the trend of relatability in an authentic way that other brands are still struggling to conquer.
Take a look:
the video, which begins with a half-blind film editor organizing the scenes which he documented from his crazy, flawed and beautiful world.
In it you will not see typical fashion models.
There are no perfectly-proportional cracked abs and no blazing shiny smiles.
Instead, it’s filled with adult braces, a unibrow, a freckled body and beautiful cross-eyed woman.
It’s filled with flaws which are portrayed in a way which doesn’t make you flinch but instead say, “wow, that’s beautiful, cool, unique”.
In a world where we are brainwashed by social media to aim for a non-existent form of perfection which only Photoshop is capable of creating, it’s beautifully refreshing to see a big brand celebrating flaws as traits of individuality and uniqueness.